Part 4: Home Staging that Appeals to the Senses

For years, builders have known that models elicit a positive and emotional reaction from prospective buyers. When walking into a model home you will notice:

• The environment is neutral and soothing
• The colors and furnishings accentuate the home’s best features
• It smells clean
• Quiet, subtle background music is the only sound you hear

Part 2: Time is Money….How to Pre-Qualify Clients

In order to save time and frustration on your part, it is essential that you qualify potential clients upfront.  If you are not on the same page with regard to expectations and ability and willingness to pay for services, you’ll lose valuable time that could have been spent with choice clients - those that understand the value of the services you provide and who can afford you.

5 Steps to Creating a Professional Home Staging Portfolio

One of the most important sales tools for any home staging professional is a portfolio. When your client sells a home, it will be in large part because of the visual appeal you have provided through your staging efforts.

A professional home staging portfolio is what demonstrates to your client (real estate agent, broker, or owner) your ability to stage a home in a variety of situations, room types and atmospheres.

How Do I Handle Staging ‘Tampering’?

What would you do if you returned to the house you staged a few weeks earlier and found that your furniture arrangement had been changed, accessories either removed or placed elsewhere and a few unseen-before pieces added to the room?

Neither the owner or the listing agent mentioned being disappointed with your staging services or made any comments that would lead you to believe they were less than pleased with yoyr services.