Promoting vacant properties by setting the most optimal, visual scene possible … as quickly as possible … is critical.
The objective of staging is to eliminate as many excuses and distractions that buyers might have when viewing a property. The result we are looking for is positive feedback … and a sale! The lesson for agents and sellers is the sooner staging takes place, the better AND the more visibility the property gets by promoting it in a variety of ways, even better!
Stagers often hear comments from real estate agents and sellers alike that a vacant property shows better empty. However in today’s real estate environment with the staggering amount of inventory for the precious few buyers out there looking to consider, it’s become more important than ever that homes male a great first impression.
I believe building relationships with real estate agents is a dynamic means of increasing a Stager’s client base and visibility in the marketplace. It is a win-win situation because realtors can use and promote staging services and stagers can help realtors get more listings and sell them faster—thereby helping each other’s businesses grow.

One of the most important sales tools for any home staging professional is a portfolio. When your client sells a home, it will be in large part because of the visual appeal you have provided through your staging efforts.
A professional home staging portfolio is what demonstrates to your client (real estate agent, broker, or owner) your ability to stage a home in a variety of situations, room types and atmospheres.