How Can I Differentiate Myself from other Stagers?

How to Get More Repeat and Referral Staging Business

By Sandy ⋅ January 29, 2009 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment

I believe building relationships with real estate agents is a dynamic means of increasing a Stager’s client base and visibility in the marketplace.  It is a win-win situation because realtors can use and promote staging services and stagers can help realtors get more listings and sell them faster—thereby helping each other’s businesses grow.

Also, begin to build a strong and devoted team of advocates and alliance partners and keep in regular contact with everyone who can help spread the word about your services. Make sure your clients, your sphere of influence and your alliance and referral partners are aware of each and every each and every service you offer AND especially who your “choice client” is because if they don’t know, they won’t know who to refer to you.

Remember that it works both ways. Whenever possible refer business to your alliance and referral partners as well. Include them in your marketing campaign so that they remember you and the value of the services you provide. Ask them to co-sponsor presentations, trade show booths, etc. Keep expanding your sphere of influence. Ask them to introduce you to real estate agents that they know.

It is estimated that more than 50% of sales are made because of relationships that have been built with clients. By not concentrating on building rapport with real estate agents and home sellers, you are missing 50% of your market. It’s often the case that after I have staged a home and it’s sold, that sellers and buyers alike, want me to help them get situated in their new house with their existing furnishings. This may include helping them shop for new furniture, a color consultation, space planning or holiday decorating assistance. It’s a snowball effect when people comprehend that they can use you for a lot more than just staging—and with more services comes more revenue.

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Discussion

2 comments for “How to Get More Repeat and Referral Staging Business”

  1. One of the best ways to continue building rapport with your alliance and referral partners is with a personal note. Just a few jotted lines can make a lasting relationship!

    Posted by Renee Pratta | February 6, 2009, 4:25 am

  2. I couldn’t agree more Renee. One thing I have started doing is including a little motivational card or quote with my notes. I’s not only a unique touch, but one that the receipient can keep and hopefully be inspired by.

    Posted by Sandy | February 8, 2009, 9:41 pm

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